Oilfield Marketing Services
Marketing your oil company is something that many in the industry fail realize can have a huge positive impact on your business. Many investors and investment firms are looking to get into the oil business for their clients on a daily basis, and by having a well found and well put together web presence, your company can now receive these inquiries. The branding of your company is always the top goal when marketing online. Just like how when at the grocery store, many reach for Coca Cola vs. store brand. We want to make the internet view your web presence this way, which will turn into something that will help your business grow exponentially.
Why do SEO for my Oilfield Company?
SEO is the process of making the search engines like Google, Yahoo, Bing, Ask and others recognize your website for certain selected keywords. When you optimize your website properly you, can bring in targeted web traffic and funnel in new business and investors to your business. It is hard at times to notice how much being found online can benefit your business, until it starts happening for you.
The keyword research for a niche like the oil industry is extremely important. Finding out what the general public are searching for and how many times a month each keyword is searched is a very large portion of the success of an internet marketing campaign for the oil business. There are literally thousands of searched keywords and variations of keywords every single month. Knowing what is being searched for is invaluable information for your business and its web branding. A good example of the impact is, lets say a main industry keyword is searched for 5,000 times a month vs 1,000 different keywords only being search an average of 3 times a month each. As you can see the number of searches your site will be coming up for will give you more consistent exposure across the internet, instead of putting all your your internet marketing campaigns eggs in one basket.
Oilfield Website Design
One aspect of internet marketing is conversion. The amount of visitors divided by the amount of suggested actions (newsletter optins, contact forms, inquiries, calls, etc..) on your website. Having a modern design with conversion in mind will help you funnel your web traffic towards your preferred action. This is something that 97% of website design companies do not pay attention to detail with, and what we at Streamline Results have been ranked as the #11 firm in the country for Conversion Optimization by TopSEOs.com (click here to visit rankings)
Design is much more than making your site look presentable, its about funneling traffic towards the sections of your website you want people to go to. Example, if you want more capital to run your business, then have an action that will draw people to your investor relations page, once on the investor relations page, have an inquiry form that entices the visitor to fill it out. All these steps seem obvious, but get over looked by millions of websites on the web. You do not have a website to just mention you have one, you have a website to promote your business and to potentially make more money for your company.
Oil Company Public Relations Management
Public Relations for the oil industry is a booming topic ever since BP had its incident and did not handle the situation the public that was correct. One thing you always want on your side as a business is the press. They say any press, is good press… Well in this industry, the myth is debunked. In the oil industry, every aspect of it is scrutinized by the general public, from gas prices, all the way to how oil is refined or drilled. These are areas that you need to ensure are always 100% positive.
Streamline Results offers a unique Public Relations program that combines reputation management, social media, and the associated press. We offer monthly press releases as well as syndicate quarterly reports for your stock holders. All we need is the information to publish, and we can make this happen.
We create unique ways to stay in touch with and market to your existing client base. With social media management we can consistently stay in touch with those that are closely associated with your business. Also email marketing services which can send out monthly reporting on your drilling or excavations, investment opportunities, or career opportunities.