Our Process

PHASE 1

Onsite

Development

Optimization

Keyword selection
Onsite optimization (title and meta tag generation) for all products
Onboarding checklist
Sitemap creation and submissions
Google Analytics implementation
Reporting

MONTH 2

Link generation
Onsite changes as needed
Implement website blog
Write blog entries every week
SEO content generated for secondary keywords
SEM Advantage Program
Select Top 25 Keywords/Products and Begin Link
Building and Social Sharing
Implement Local Search

MONTH 3

Link generation
Onsite changes as needed
SEO content generated for remaining keywords
Blog writing continues
Quarterly review
Google + Social Media campaign
SEM Advantage Program activities continues

PHASE 2

SOCIAL

BRANDING

PROMOTION

MONTH 4

All phase 1: optimization activities and SEM Advantage Program continue
Twitter account creation (if required)
Up to 200 Twitter followers added
Posting updates and replying to tweets

MONTH 5

All phase 1: optimization activities and SEM Advantage Program continue
Up to 200 Twitter followers added
Posting updates and replying to tweets
Facebook account creation (if required)
Facebook contacts added

MONTH 6

All phase 1: optimization activities and SEM Advantage Program continue
Twitter followers added
Posting updates and replying to tweets
Facebook contacts added
Produce 30 second video
Quarterly review

MONTH 7

All phase 1: optimization activities and SEM Advantage Program continue
Twitter and Facebook activities continue
YouTube channel design (if needed)
Video production (30 second)
Video distributed to 10 top video sites
Video embedding on client site
VXML site creation and submission

PHASE 3

CONVERSION

SPLIT TESTING

SALES FUNNELS

MONTH 8

All phase 1: optimization activities continue
All phase 2: SEM Advantage Program activities continue
Administer conversion questionnaire
Design a marketing funnel
Identify key areas of improvement
Identify top traffic pages on the site
Identify the companies and geographic locations that your customers come from
Deliver Test Plan
Design first split or multivariate test

MONTH 9

All phase 1: optimization activities continue
All phase 2: SEM Advantage Program activities continue
Implement first conversion test (split or multivariate)
Design second conversion test
Quarterly review

MONTH 10

All phase 1: optimization activities continue
All phase 2: SEM Advantage Program activities continue
Report on first test results
Implement second conversion test
Design third conversion test

MONTH 11

All phase 1: optimization activities continue
All phase 2: SEM Advantage Program activities continue
Report on second conversion test
Implement third test

MONTH 12

All phase 1: optimization activities continue
All phase 2: SEM Advantage Program activities continue
Complete third conversion test
Quarterly review